admin's blog

The first step in the journey towards a marketing goal is to know where you are standing. One of the more important things to do as part of the initial assessment is also one of the easiest; searching online directory listings. If you are just starting your journey this is a good place to begin; specially if you operate from a single physical location. A company is more likely to receive attention in map style directories when their customers can easily relate them to a physical address.


I had the chance to attend the launch of Google's Engage program in Canada a while ago. Google presented his latest study on the mental model of marketing and how it changed with online media. They introduced the Zero Moment of truth (ZMOT) to demonstrate how important the web is for businesses, so I think it is a good theme for the first blog post.

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